Beauty Trends 2022 - More Cosmetic Surgeries Due to Corona
At a Glance
- •Natural appearance as the main trend in 2022
- •Facelift in men +11.4%
- •Lower eyelid lift in men +105.9%
- •HIFU lifting with no downtime
- •Sculptra® for natural rejuvenation
2021 was once again defined by the Corona pandemic. The number of plastic and aesthetic procedures continued to rise last year. This trend is expected to continue into 2022. Which trends have established themselves in plastic and aesthetic surgery this year?
The "Zoom Boom" – Corona Changes the Way We See Ourselves
The Corona pandemic has significantly changed the way we look at ourselves in the mirror and at our own bodies over the past two years.
"Interest in cosmetic surgery and facial treatments shows no downward trend following the 'Zoom Boom'."
— Dr. Karl Schuhmann, Plastic Surgeon in Düsseldorf
Natural Appearance Is in Demand
Surgical procedures such as facelift surgery remain particularly popular, with patients placing great emphasis on a natural facial rejuvenation when undergoing surgical facial tightening.
Facelift in men
Source: VDÄPC
👁️ Eyes in Focus – The Mask Effect
Since the start of the pandemic, eyelid lifts have been among the most popular procedures. Due to mandatory mask wearing, the eyes are in focus and need to appear radiant and free of wrinkles.
Upper Eyelid Lift
Consistently popular among both women and men
Most popular procedures
Lower Eyelid Lift (Men)
Sharp increase in 2021
Source: VDÄPC
Minimally Invasive Treatments on the Rise
HIFU Lifting (High-Intensity Focused Ultrasound)
Treatment with high-intensity focused ultrasound for wrinkle reduction and non-surgical skin tightening is very popular. HIFU ultrasound therapy is also excellent for fat reduction on the abdomen, thighs, hips, and buttocks.
"Excellent results are achieved with just 2–3 treatments, all without any downtime."
— Dr. Karl Schuhmann
Sculptra® Treatment
For volume restoration and stimulation of the skin's own collagen, the Sculptra® treatment as a natural facial rejuvenation is on the rise.
"With the Sculptra® treatment we achieve fantastic results, particularly for middle-aged women who are looking for an alternative to facelift surgery or other plastic surgical procedures for facial tightening."
— Dr. Karl Schuhmann
Evergreens of Cosmetic Surgery
Some treatments remain at the top of the most popular procedures year after year:
Liposuction
For years one of the most popular plastic surgical procedures for an optimised body contour.
Breast Augmentation
The classic cosmetic surgery procedure for a confident body image.
Hyaluronic Acid Treatments
An indispensable part of modern cosmetic surgery for wrinkle reduction.
Botox® Injections
The established standard for a smooth, youthful appearance.
Frequently Asked Questions
Why are more people interested in cosmetic surgery during the Corona pandemic?
The pandemic has changed the way we see ourselves. Through video conferences and the "Zoom Boom", we see ourselves on screen more frequently. Mandatory mask wearing draws attention particularly to the eye area. In addition, many people have more time for recovery after procedures, as working from home is more common.
What does the trend towards "natural appearance" mean in cosmetic surgery?
Patients today want results that do not look "done". The goal is a fresh, youthful appearance that suits one's own personality – without the treatment being immediately obvious. Subtle improvements are the priority, not dramatic changes.
Why have eyelid lifts become particularly popular?
Due to mandatory mask wearing, the eyes are in the spotlight more than ever before. Tired, drooping eyelids or under-eye bags are particularly noticeable when the lower part of the face is covered. An eyelid lift can make the eye area appear significantly fresher and more alert, and rejuvenate the overall appearance.
What is the advantage of HIFU lifting over surgical procedures?
HIFU (high-intensity focused ultrasound) is a non-invasive method for skin tightening without surgery, incisions, or needles. The treatment requires no downtime – you can resume your normal activities immediately afterwards. Visible results in wrinkle reduction and skin tightening are apparent after just 2–3 treatments.
Who is suitable for a Sculptra® treatment?
Sculptra® is particularly suitable for middle-aged women who are looking for an alternative to surgical procedures such as facelift surgery. The treatment restores volume and stimulates the body's own collagen production, achieving a natural facial rejuvenation. Results develop gradually over several months and appear very natural.
Why is interest in cosmetic treatments among men increasing?
More and more men are discovering the possibilities of aesthetic medicine. Social change is making it more acceptable to speak openly about cosmetic treatments. A marked increase is particularly evident in facial procedures such as facelift (+11.4%) and lower eyelid lift (+105.9%). A well-groomed, fresh appearance is becoming increasingly important in professional life as well.
Über den Autor
Facharzt für Plastische und Ästhetische Chirurgie & Handchirurg
Mit mehr als 30.000 Eingriffen und mehrjähriger Tätigkeit als Chefarzt führt Dr. Schuhmann seit 2016 als Gründer von artethic® seine Praxen in Düsseldorf und Berlin.